Outside Sales

• The Territory Sales Lead (TSL) ensures flawless execution of store level sales and promotion plans with customer retailers in assigned territory.
• The territory consists of high-volume food chain grocers and mass merchandiser customers.
• The TSL masters retail execution plans by driving incremental sales, implementing, and maintaining best-in-class promotional and merchandising strategies, and ensuring 100% distribution on authorized Hershey items across all classes of trade.
• Consultative Business Partnering Customer Relationship Development and Management: Build and maintain consultative business relationships with customer Key Decision Makers (KDMs) at all levels.
• Partner and collaborate with KDMs to develop and execute action plans to increase sales.
• Cultivate a network of influential contacts at all levels of customers to achieve sales objectives.
• Leverage strategic relationships with KDMs to influence and negotiate customers’ assistance in the merchandising of Hershey products.
• Data Analysis: Obtain and analyze relevant store, product, and market data and leverage trends and analytics to build the business.
• Utilize and complete pre-call planning methods and other company tools.
• Review and make recommendations to modify routes that maximize business efficiencies for all sales calls within territory.
• Effectively solve problems by analyzing information, utilizing consumer trends and customer insights to guide decision making and influence others to act.
• Sales: Engage in forward selling via consultative sales techniques using provided data sources, technology, processes and procedures.
• Maximize sales and display opportunities by conducting store walk-throughs and gaining commitment by KDMs on successful outcomes.
• Tailor strategies to influence KDMs to order additional products to increase incremental sales and to obtain best in class quality of merchandising locations.
• Merchandising Achieve all merchandising objectives executing customer specific promotional plans to the sales floor using forward selling.

Territory Sales Lead

Outside Sales Account Manager