Senior Director, Business Science Intelligence
The Coca-Cola Company
full-time
Posted on:
Location Type: Hybrid
Location: Atlanta • 🇺🇸 United States
Visit company websiteSalary
💰 $189,000 - $217,000 per year
Job Level
Senior
Tech Stack
PythonSQL
About the role
- Define and execute the strategic vision for marketing science and analytics, leveraging Fuelight 360 to influence consumer marketing and trade effectiveness decisions globally.
- Serve as the thought leader for Marketing Mix Modeling (MMM) methodologies and ROI optimization strategies.
- Transform complex analytics into actionable business strategies, delivering clear insights to senior stakeholders at global and regional levels.
- Oversee the development, deployment, and governance of Fuelight 360 models measuring marketing effectiveness across multiple channels.
- Collaborate with data science teams to ensure data consistency, transparency, scalability, and relevance to guide strategic decisions across the System.
- Work closely with the Fuelight 360 Product Owner, Technical Lead, and Business Integration Lead to align analytics outputs with business needs and objectives.
- Mentor and lead a global team of MCP Intelligence practitioners.
Requirements
- 10+ years in marketing analytics, econometrics, or business science roles, with 5+ years in leadership roles, managing global-scale teams.
- Significant experience implementing scalable MMM solutions across multiple global markets.
- Proven track record of optimizing marketing budgets ($1B+ annual scale) in industries such as CPG, retail, or finance.
- Proficiency in Bayesian hierarchy statistical tools, with some knowledge of coding languages (e.g., Python, SQL, R) preferred.
- Statistical foundations in probability theories, causal inference, and marketing attribution techniques.
- Expertise in marketing mix analysis and reporting with outputs like decomposition, due-tos, elasticities, and ROI optimization metrics.
- Deep knowledge of omnichannel media strategies (Owned, Earned, Shared, Paid) and real-time KPI scenario planning.
- Master’s or PhD in Economics, Statistics, Data Science, Marketing Analytics, or a related field is strongly preferred.
Benefits
- A full range of medical, financial, and/or other benefits, dependent on the position is offered.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Marketing Mix ModelingROI optimizationBayesian hierarchy statistical toolsPythonSQLRmarketing mix analysiscausal inferencemarketing attribution techniquesKPI scenario planning
Soft skills
leadershipmentoringcollaborationstrategic visioncommunicationinsight deliveryteam managementthought leadershipbusiness strategy transformationstakeholder engagement
Certifications
Master’s in EconomicsMaster’s in StatisticsMaster’s in Data ScienceMaster’s in Marketing AnalyticsPhD in EconomicsPhD in StatisticsPhD in Data SciencePhD in Marketing Analytics