Digital Marketing

• Serve as the central strategist for patient and provider content on Evernorth.com, working with stakeholders from individual lines of business to deliver on business priorities and provide guidance on digital best practices
• Own the patient and provider content roadmap for Evernorth.com. This includes setting proactive initiatives and responding to changing business needs.
• Manage project intake, tracking, and execution – continually exploring opportunities for process improvement
• Collaborate with data and user experience partners to understand patient and provider audience segmentation and user behavior to inform an audience-driven content strategy
• Author and update content in a Drupal-based content management system
• In partnership with internal and external partners, manage and execute SEO/GEO strategies for patient and provider content on Evernorth.com
• Partner with accessibility team to understand and implement accessibility best practices on Evernorth.com

Digital Marketing Advisor, Patient and Provider Content Strategy

Digital Marketing Advisor, User Experience UX Strategy

Digital Marketing Specialist

Digital Marketing Coordinator

Global Head of Digital Marketing, Content