Communications

• Play a key role in developing social media plan for Aspen Digital, including for specific campaigns around public-facing summits, and be responsible for implementation
• Plan, draft, edit and schedule content for LinkedIn, BlueSky, X, and other channels and platforms to grow followers and deepen engagement
• Create original digital assets for Aspen Digital channels, including social media graphics for various platforms and video content, implementing Aspen Digital's brand guidelines and utilizing creative design platforms such as Canva and Adobe Creative Suite
• Capture and generate social media content from in person and virtual events, both for live sharing and event recap materials
• Support social media content creation for Aspen Digital leaders, proposing content ideas and drafting copy
• Collaborate with the Associate Director of Brand Strategy and Marketing on communication rollouts and other communications campaigns
• Maintain a digital content calendar to align with programs goals, announcement, publications, Summits and events, and milestones
• Support Aspen Digital's Head of External Engagement in identifying and tracking annual, 6-month, and quarterly objectives/KPIs for social media channels, and share responsibility for meeting them
• Monitor performance of social media posts and interaction by audiences on Aspen Digital channels, including engaging with comments and interacting with content from affiliated contacts and organizations
• Monitor relevant emerging social media trends and influencers
• Liaise with stakeholders inside and outside the Institute to coordinate regular digital communications and materials for events (e.g., presentation slides, signage, and other collateral)
• Perform other duties as assigned.

Senior Associate, Digital Communications

Manager, Communications and Public Affairs

Communications Associate

Communications Associate

Member, Policy Communications