Chief Marketing Officer

• Lead online marketing initiatives including SEO, SEM, email, and social media.
• Optimize website and booking platforms for user experience and conversion.
• Monitor analytics to measure ROI and adjust strategies accordingly.
• Drive F&B sales and event bookings through targeted campaigns.
• Develop loyalty programs and guest retention strategies.
• Collaborate with the Operations department to maximize profitability.
• Oversee the growth and optimization of BFH’s e-commerce platforms.
• Partner with Operations to ensure in-store retail programs are executed consistently.
• Lead design direction for new merchandise across all BFH brands.
• Work with internal creative team and external vendors to develop innovative merchandise.
• Track campaign metrics daily/weekly, adjusting tactics in real time to maximize ROI.
• Use analytics dashboards to identify trends and opportunities for immediate improvement.
• Adjust strategies quickly based on results, guest trends, and operational feedback.
• Forecast needs and allocate budget and resources for maximum return.
• Actively manage social media accounts, ensuring timely posts, guest engagement, and community building.
• Write or edit copy for newsletters, blogs, and guest communications.
• Personally oversee the creation of seasonal promotions, special packages, and event marketing.
• Collaborate with operations teams to execute marketing activations.
• Ensure signage, collateral, and guest touchpoints are consistent and visually appealing.
• Work closely with the Board of Directors, SVP of F&B, and operations teams to ensure effective marketing initiatives.

Director of Marketing

Head of Marketing