Product Marketing

• Act as Product Marketing lead (PMM Lead) in a Product-Led Growth (PLG) environment, focused on B2C audiences.
• Responsible for defining and executing product positioning, go-to-market and growth strategies for digital products.
• Lead a team of specialists and connect market needs to product and marketing initiatives.
• Ensure alignment of the PMM team with the company’s strategic vision.
• Define and articulate market positioning, key messaging and the product value proposition.
• Plan and lead launches of new products and features.
• Apply a growth-hacking mindset to identify levers for acquisition, activation, retention and monetization.
• Develop sales enablement content and tools to strengthen the product value narrative.

Product Marketing Manager, B2C

Apprentice – Go-to-Market

Analista de MIS Pleno – Management Information Systems

IT Project Management and Execution Specialist

Junior Product Marketing Manager