Team 201

Director, Marketing Operations – GTM Engineer

Team 201

full-time

Posted on:

Location Type: Hybrid

Location: California, Illinois, Massachusetts, Texas • 🇺🇸 United States

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Salary

💰 $120,000 - $150,000 per year

Job Level

Lead

Tech Stack

JavaScriptPythonSQL

About the role

  • Manage multi-channel marketing campaigns for clients with a strong emphasis on email marketing performance, deliverability, personalization, and segmentation
  • Use AI to streamline and elevate campaign workflows—content generation, segmentation logic, subject line testing, send-time optimization, and performance analysis
  • Own the strategy and maintenance of client martech stacks (e.g., HubSpot, Salesforce, Pardot, Marketo), ensuring seamless integration and automation across platforms
  • Architect lead management systems including lifecycle stages, scoring, routing, and attribution models—where relevant for campaign strategy
  • Collaborate closely with creative, strategy, and analytics teams to deliver high-performing programs across client accounts
  • Establish agency-wide best practices and templates for campaign setup, QA, documentation, and post-campaign analysis
  • Lead the development and execution of the agency’s internal AI strategy—evaluating tools, designing processes, and enabling team adoption across client services, campaign execution, and reporting
  • Stay on top of AI and martech trends to bring innovative ideas and efficiencies into our work
  • Develop and lead internal workshops and resources to upskill the team in AI and marketing operations practices

Requirements

  • 6+ years of experience in marketing operations, campaign management, or martech strategy
  • Strong expertise in building and optimizing email marketing programs (segmentation, deliverability, nurture flows, A/B testing, etc.)
  • Experience leading internal change management efforts around AI adoption, automation tools, or new technologies
  • Hands-on experience with platforms like HubSpot, Salesforce, Marketo, Pardot, and tools like Clay, Zapier, ChatGPT, or similar AI solutions
  • Solid understanding of integrated campaign execution across channels (email, paid, social, web)
  • Working knowledge of JavaScript, Python, JSON, and SQL to support advanced automation, data integration, and custom-coded solutions
  • Ability to build or manage integrations between martech tools using APIs and webhook frameworks
  • Experience with B2B tech audiences and performance-based marketing
  • Ability to manage complex projects with multiple stakeholders and deadlines
  • Excellent communication, documentation, and team facilitation skills
  • A strong learning mindset—you love experimenting, iterating, and sharing knowledge.
Benefits
  • Competitive PTO (12 Paid Company Holidays + 25 Days PTO, Sick & Quarterly Recharge Days)
  • Employee health, vision, and dental insurance
  • Company 401k Program, 3% automatic contribution from company

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
email marketingsegmentationdeliverabilityA/B testingJavaScriptPythonJSONSQLAPI integrationautomation
Soft skills
communicationdocumentationteam facilitationproject managementchange managementcollaborationleadershiplearning mindsetcreativityproblem-solving