Partner Marketing Manager
TCP Software
full-time
Posted on:
Location Type: Remote
Location: Remote • Texas • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Co-develop annual and quarterly joint marketing plans with Partner Managers and partner stakeholders.
- Define target segments, joint value propositions, messaging, and use cases for each partnership.
- Ensure alignment of partner GTM plans with overall marketing, sales, and product strategies.
- Lead the execution of co-branded campaigns including webinars, events, digital campaigns, email nurture, content assets (e.g., eBooks, white papers, case studies), and social promotion.
- Manage marketing co-op budgets, ensuring effective use and ROI tracking.
- Oversee design, production, and deployment of co-branded collateral, landing pages, and creative assets.
- Drive partner-sourced and partner-influenced leads through coordinated programs.
- Collaborate with Marketing Ops, Sales Ops, and BDR teams to ensure proper lead routing, attribution, and follow-up.
- Monitor campaign performance and optimize based on metrics (leads, pipeline, conversions, cost per lead).
- Produce content kits and enablement toolkits to support partner engagement and execution.
- Develop internal and partner-facing sales enablement materials: battlecards, pitch decks, joint solution briefs, ROI calculators, and messaging frameworks.
- Ensure co-branding compliance and consistency with both TCP and partner brand standards.
- Identify and manage joint speaking opportunities at partner and industry events.
- Work with communications and content teams to create co-authored thought leadership, press releases, and joint customer stories.
- Manage and optimize partner marketplace presence and listings (e.g., listing in partner app directories).
- Maintain a partner marketing KPI dashboard (leads, pipeline, budget utilization, campaign ROI, content engagement).
- Provide regular reports and insights to stakeholders, including quarterly business reviews (QBRs) with partners.
- Recommend improvements and adjustments to strategies based on results and learnings.
Requirements
- 3–6 years of B2B marketing experience, ideally in SaaS or technology partnerships.
- Demonstrated success in running co-marketing or channel marketing programs with enterprise technology partners.
- Strong skills in project management, cross-functional collaboration, and stakeholder communication.
- Experience with marketing automation, CRM systems (e.g., Marketo, Salesforce) and tracking attribution.
- Ability to manage budgets and measure return on marketing investments.
- Strong analytical mindset, comfortable with metrics and data-driven decision making.
- Excellent written and verbal communication skills.
- Bachelor’s degree in Marketing, Business, or related field (advanced degree is a plus).
Benefits
- Competitive salary
- 20 Days of PTO (Paid Time Off) and 13 days of companywide holidays
- 8 hours to volunteer and impact the community
- Comprehensive benefits (Health/Dental/Vision/ 401K)
- The work/life set up you need to be successful.
- Employee Choice Benefit
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingco-marketingchannel marketingproject managementdata-driven decision makingbudget managementlead generationcampaign optimizationcontent productionsales enablement
Soft skills
cross-functional collaborationstakeholder communicationanalytical mindsetwritten communicationverbal communication
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Business