Growth Marketing

• Develop and execute integrated marketing campaigns across key regions, key industries and use cases including design, execution and performance analysis
• Build multi-touch, multi-channel journeys across paid media, events, webinars, content syndication, and email nurturing — ensuring a consistent and engaging experience throughout the buyer journey
• Leverage global strategy and programs to create effective programs for the European market
• Collaborate with regional sales, business development and SMEs to develop and optimize tactics and programs
• Collaborate with global growth marketing, digital marketing, integrated marketing, public relations and analyst relations teams, and be the voice of the clients in the region
• Own pipeline and funnel metrics — regularly analyze performance across stages, identify bottlenecks, and implement improvements to increase conversion rates and pipeline velocity
• Program management, planning and execution support for in-person and virtual marketing events, working with global events teams and regional sales and BD teams

Growth Marketing Manager

Senior Growth, ABM Marketing Manager