Global PR & AR Manager
TaskUs
full-time
Posted on:
Location Type: Hybrid
Location: Gurugram • 🇮🇳 India
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop and implement a proactive PR strategy aligned to TaskUs company goals and objectives to drive positive media coverage across business, technology and culture focused publications in multiple geographies
- Lead and support creation of media pitches, press releases, executive briefing materials, by lines and PR content in line with TaskUs branding and marketing strategy
- Work with PR agencies in multiple regions to ensure effectiveness, program execution, brand & message alignment and performance
- Devise and execute strategies to amplify PR content on social media channels
- Drive the global analyst relations and influencer relations program with key industry analysts, firms and influencers
- Coordinate and manage analyst briefings, inquiries and report submissions relevant to TaskUs’ services and operations
- Use analyst research material to generate insights to maximize the impact of the AR program in marketing, sales and operations
- Collaborate effectively with global growth marketing, sales, operations and SMEs to execute PR and AR program
- Track, measure and report on the effectiveness of the PR and AR program using best practices.
Requirements
- 5 to 8 years of progressive experience in corporate communications, public relations, analyst relations, journalism or related fields.
- Experience in PR execution in multiple countries where TaskUs functions is desired, especially North America and India.
- Existing media relations in US and/or India is a plus
- Experience in managing analyst relations for technology services providers, including managing analyst communications, RFI submissions and generating intelligence from analyst research.
- Experienced in working with B2B influencers is a plus
- Proven experience B2B marketing for enterprise customers in BPO, technology, IT/ITES, enterprise software or high-growth company environment
- Exceptional written, verbal communication, and editing skills in English
- Demonstrable experience in managing and directing PR agencies and external consultants including measuring performance and reporting
- Ability to manage multiple projects and multiple stakeholders within defined program parameters
- Ability to develop a high-impact strategy while demonstrating "Be Ridiculous" creativity in storytelling and media approach.
- Highly organized with a proven ability to manage multiple projects, meet tight deadlines, and "Always Strive for Excellence."
Benefits
- Competitive industry salaries
- Comprehensive benefits packages
- Total Rewards programs
- Wellness programs
- Inclusion initiatives
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
public relationsanalyst relationsmedia relationsB2B marketingPR executionjournalismRFI submissionscontent creationreportingperformance measurement
Soft skills
written communicationverbal communicationeditingproject managementstakeholder managementcreativityorganizational skillsdeadline managementcollaborationstrategic thinking