Marketing

• Transform I&I marketing from fragmented product-level efforts to a unified, scalable, customer-centric approach.
• Develop and execute data-driven marketing strategies to accelerate portfolio growth.
• Champion a unified story for I&I, ensuring consistent messaging across products, channels, and functions.
• Drive awareness and engagement through multi-channel marketing plans targeting C-suite, decision makers, and user personas.
• Activate demand by improving conversion within existing funnels and opening new revenue routes through partner and network motions.
• Lead a team of product marketers to establish foundational marketing strategy, including audience definition, value positioning, campaign design, and product prioritization.
• Lead and inspire a geographically and functionally diverse team, fostering high performance, innovation, and continuous improvement.
• Build team capabilities in stakeholder communication, business alignment, and visibility of marketing impact.
• Provide clear direction, feedback, and professional development opportunities.
• Serve as the expert on buyer personas, competitive landscape, and strategic GTM motions, building use-case narratives and driving the portfolio’s shift towards buyer-based, AI and API-first solutions.
• Influence cross-functional teams and regional leaders to drive adoption and sales, leveraging insights to inform strategy and execution.
• Deliver regular updates on marketing performance, ROI, and market trends, providing actionable recommendations.
• Develop and implement measurement frameworks aligning marketing impact with revenue mechanics.
• Lead monthly business reviews, offering a holistic view of marketing impact and sales enablement.
• Act as the central liaison for integrated portfolio marketing, building strong relationships across Communications, Product, Sales, Partner, Digital, Field, and Customer Marketing teams.
• Partner with Services Marketing, Communications, and IMC to launch Tier 1/Big Bet activations and unified narratives.
• Ensure seamless communication and alignment of objectives, driving unified marketing strategies.
• Develop standardized sales enablement tools and training programs.
• Collaborate with channel partners to maximize impact at key events.
• Prepare for business evolution by developing scalable marketing systems supporting network-led and self-service models, including embedded use cases, API developer marketing, and agentic consulting.
• Operationalize self-service GTM and support transition to platform-based, AI-enabled solutions.
• Build and launch a thought leadership engine in partnership with global Advisors and consulting.

Vice President, B2B Marketing

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