Tapas Entertainment

Marketing

• Develop and execute marketing strategies to strengthen Tapas’ presence in the U.S. and drive measurable audience growth across webcomics and web novels.
• Manage and mentor the marketing team, providing strategic direction while delegating day-to-day execution.
• Represent Tapas in strategic discussions with key stakeholders from our parent company in South Korea, providing U.S. market insights, campaign performance reports, and recommendations for future opportunities.
• Oversee campaign planning and creative direction for new launches, events, and platform initiatives, ensuring alignment with business goals and brand identity.
• Partner with Content, Design, and Operations teams to align marketing initiatives with Tapas’ overall business goals.
• Review campaign performance, identify key insights, and guide the team in refining strategies to drive engagement and retention.
• Shape and evolve Tapas’ brand identity while cultivating strong community engagement on social platforms that foster lasting connections with readers and creators.

Marketing Manager