Director of Product Marketing – IT Operations
Tanium
full-time
Posted on:
Location Type: Hybrid
Location: Addison • California, North Carolina, Texas, Virginia, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $115,000 - $350,000 per year
Job Level
Lead
Tech Stack
Cyber Security
About the role
- Be the voice of the customer and oversee the marketing of the Endpoint Management suite of products and solutions
- Be the quarterback for the product & solutions go-to-market plan that aligns with the revenue goals and develop marketing assets and overall execution plan in support of major launches
- Analyze the market, buyers, trends, industry-specific problems, and competitors to create strategic positioning that differentiates Tanium in the Autonomous IT market
- Identify target personas, understand their key business problems, and pain points, and articulate Tanium’s value proposition to drive desired outcomes
- Work closely with product management, sales leadership, enablement, customer success, and marketing teams across all activities
- Leverage strong content creation background to develop content, including sales tools, whitepapers, custom one-sheets, event collateral, and thought-leadership content
- Collaborate with demand generation teams to execute targeted campaigns that drive pipeline
- Partner with sales, product, and other teams to facilitate feedback and drive continuous improvement of the product positioning, sales enablement tools etc.
- Conduct market research, including buyer interviews to inform marketing content and create actionable insights
- Present to customers, partners, and sales teams
Requirements
- BA or BS in Marketing or equivalent experience required
- MBA strongly preferred
- 10+ years minimum experience in product marketing, solutions marketing, or outbound product management required
- Experience crafting go-to-market strategy including pricing and packaging
- Experience marketing an enterprise software solution to address cybersecurity issues within IT Operations
- Experience at a business-to-business enterprise software company required
- Experience understanding technology at a deep level and ability translate to business needs concisely required
- Experience developing presentations to customers, sales teams, and partners preferred
- Solid experience in positioning work and writing marketing plans for complex products and/or market dynamics
Benefits
- medical, dental and vision plan
- family planning benefits
- health savings account
- flexible spending account
- transportation savings account
- 401(k) retirement savings plan with company match
- life, accident and disability coverage
- business travel accident insurance
- employee assistance programs
- disability insurance
- other well-being benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingsolutions marketinggo-to-market strategymarket researchcontent creationpresentation developmentsales enablementpricing strategypackaging strategycybersecurity marketing
Soft skills
customer advocacycollaborationstrategic positioningcommunicationanalytical thinkingfeedback facilitationcontinuous improvementproblem-solvinginterpersonal skillsleadership
Certifications
BA in MarketingBS in MarketingMBA