Director, Brand Marketing
Affinity.co
Senior Director, Brand Strategy
Synchrony Group, LLC
full-time
Posted on:
Location Type: Remote
Location: Remote • Pennsylvania • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Serve as the lead strategic partner on client accounts, guiding positioning, messaging, and brand expression
- Lead the development of brand strategy across client accounts, from early-stage positioning through launch and lifecycle management
- Partner closely with accounts, creative, and medical teams to ensure strategic alignment and excellence in execution, translating complex science into clear, motivating brand platforms and campaign strategies
- Collaborate with accounts, medical, and creative teams to shape briefs that deliver market-shifting creative solutions
- Craft differentiated brand narratives and strategic platforms that align with client objectives and resonate with target audiences, including HCPs, patients, and consumers
- Serve as a trusted strategic advisor to clients, guiding them through product launches, brand evolutions, and market-shaping initiatives
- Drive the strategic narrative through market research, developing insights into actionable strategies through messages, channels, projects, and deliverables
- Partner closely with cross-functional department leads in establishing pre-kickoff project plans
- Develop, refine, and apply brand planning approaches and tools: positioning workshops, journey mapping, segmentation, insights mining, and competitive assessments
- Contribute to business development efforts, including pitches and proposals, as necessary
- Identify opportunities for brand growth and differentiation through proactive strategic thinking
- Foster ongoing collaboration with client teams to mitigate issues and identify new business opportunities
- Ensure cross-functional collaboration among internal departments to drive innovative and client-centered solutions
- Mentor and grow talent, building a high-performing team as the function expands
- Establish and evolve best practices, frameworks, and processes for brand planning within Synchrony
Requirements
- Bachelor's degree required in Business Administration, Finance, Management, or a related field
- 10+ years of healthcare advertising/communications experience, with deep expertise in brand strategy and planning, leading AOR HCP and Patient accounts
- Proven track record leading strategy for pharmaceutical/biotech brands across the product lifecycle (pre-launch experience strongly preferred)
Benefits
- competitive salaries
- generous paid time off
- excellent health insurance
- family leave
- 401(k) plan with employer matching
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand strategymarket researchpositioningjourney mappingsegmentationinsights miningcompetitive assessmentsproduct lifecycle managementcampaign strategybusiness development
Soft skills
strategic thinkingcollaborationmentoringcommunicationleadershipproblem-solvingclient managementteam buildingcreativityadaptability
