Sword Health

Head of Marketing

Sword Health

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 €402,801 - €632,973 per year

Job Level

Lead

About the role

  • Own end-to-end marketing strategy and performance for Sword Bloom with your main KPI being enrollments;
  • Lead creative strategy, including execution and direction of assets and copy of Bloom’s enrollment and lifecycle campaigns;
  • Own and further develop Bloom’s tone of voice and voice of the customer;
  • Identify growth opportunities and deploy strategies to mitigate under-performance;
  • Interface with leaders of other business units and drive cross functional projects;
  • Partner with commercial team to support B2B demand generation and top-tier employer and health plan client enrollments;
  • Lead top-of-funnel strategy and execution: positioning and messaging across digital and offline channels;
  • Build and scale ROI-positive performance marketing campaigns across email, direct mail, push, and retargeting;
  • Design and optimize member journeys—from first touch to long-term engagement;
  • Lead CRM and lifecycle marketing strategy, including segmentation, personalization, and testing;
  • Build and manage a high-performing team of marketers, analysts, designers and growth enablement team members (both direct and dotted-line reports);
  • Establish clear KPIs and operational cadences for reporting, iteration, and scale;
  • Act as the voice of the Bloom member—bringing empathy, curiosity, and creativity to every decision;
  • Own and drive product marketing announcements to strengthen Bloom’s positioning and brand visibility in the women’s health space.

Requirements

  • A passion for helping people live healthier, pain-free lives;
  • 10 years of marketing experience with a strong background in growth or performance marketing;
  • Experience in both early-stage (scrappy, experimental) and later-stage (scalable, strategic) environments;
  • Experience in B2C or B2B2C marketing, ideally in healthcare, digital wellness, or consumer tech;
  • Analytical and data-driven, with experience using tools like Looker, Google Sheets, and A/B testing frameworks;
  • Experience building high-impact user journeys and optimizing multi-channel funnels;
  • Proven ability to lead and develop high-performing teams;
  • Excellent communication skills — able to distill complex ideas into compelling narratives;
  • Bias toward action, creative problem solving, and ownership;
  • Comfort navigating ambiguity and operating in a very fast-changing environment.
Benefits
  • Comprehensive health, dental and vision insurance*
  • Life and AD&D Insurance*
  • Financial advisory services*
  • Supplemental Insurance Benefits (Accident, Hospital and Critical Illness)*
  • Health Savings Account*
  • Equity shares*
  • Discretionary PTO plan*
  • Parental leave*
  • 401(k)
  • Flexible working hours
  • Remote-first company
  • Paid company holidays
  • Free digital therapist for you and your family

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
performance marketingB2B demand generationCRM strategylifecycle marketingsegmentationpersonalizationA/B testingmulti-channel funnelsuser journey optimizationmarketing strategy
Soft skills
leadershipcommunicationcreative problem solvingempathycuriosityownershipanalytical thinkingadaptabilitycollaborationstrategic thinking