Swoogo

Product Marketing Manager

Swoogo

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Translate product capabilities into customer value propositions that drive sign-ups, activations, and expansions.
  • Partner with Demand Gen to create campaigns that tie product value to pipeline and revenue.
  • Analyze user journey metrics (activation, adoption, conversion, churn) to identify friction points and opportunities.
  • Contribute to positioning and messaging for Swoogo’s platform, ensuring it resonates with our ICPs and differentiates Swoogo in the market.
  • Own product launches from end-to-end in collaboration with Product & Engineering, Sales, Marketing, and CX (positioning → messaging → sales enablement → measurement).
  • Create sales enablement resources (key messaging, battlecards, sales decks, landing pages) that help our teams close deals faster and smarter.
  • Conduct market, competitive, and customer research to uncover insights that shape product roadmap and GTM strategy. Package insights up for sales and update regularly.
  • Translate technical features into compelling content (blog posts, web copy, videos, webinars) that highlight customer outcomes and product ROI.
  • Enable internal teams (Sales, CX, Marketing) with consistent, up-to-date product knowledge and competitive intelligence.
  • Build strong relationships with Product & Engineering teams to bring the voice of the market into roadmap decisions.
  • Design and optimize onboarding flows, freemium trials, or product tours to improve time-to-value.
  • Work with in-app engagement and messaging platforms (Appcues) to educate and convert users.

Requirements

  • 3–5 years of B2B SaaS product marketing experience, with hands-on involvement in Product-Led Growth (PLG) strategies.
  • Success supporting GTM motions for product launches and driving adoption post-launch.
  • Has supported a multi-product organization.
  • Strong storytelling skills—you can distill technical concepts into crisp, compelling messaging.
  • Experience creating sales enablement content that empowers teams to win.
  • Experience designing and optimizing onboarding flows, freemium trials, or product tours to improve time-to-value.
  • Familiarity with marketing and sales tools (Hubspot, Salesforce, Highspot, or equivalents).
  • Track record of collaborating with Product, Sales, and Marketing to deliver results.
  • Excellent written and verbal communication skills; you can adapt tone and format to audience and channel.
  • Ability to manage multiple projects in a fast-paced, collaborative environment.
  • Comfort using market research, win/loss analysis, and data to guide strategy and decisions.
Benefits
  • Learn more about Swoogo
  • how we work
  • and our Perks & Benefits.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B SaaS product marketingProduct-Led Growth (PLG) strategiesGTM strategysales enablement content creationonboarding flow designfreemium trial optimizationuser journey analysismarket researchcompetitive analysisdata-driven decision making
Soft skills
storytellingwritten communicationverbal communicationproject managementcollaborationrelationship buildingadaptabilityproblem-solvingtime managementstrategic thinking