European Brand Manager – Downstream Marketing
Stryker
full-time
Posted on:
Location Type: Hybrid
Location: Pusignan • 🇫🇷 France
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Serve as the pan-European brand expert, setting strategic direction and driving growth for our SPINE portfolio.
- Define annual and long-term brand strategies aligned with global objectives to achieve growth, profit, and market share targets.
- Develop and distribute scalable marketing assets, campaigns, and best practices for local adaptation.
- Identify internal and external education, engagement, and brand experience opportunities to enhance brand perception.
- Build and maintain strong relationships with local marketers, sales teams, internal stakeholders, and key customers (KOLs).
- Collaborate with marketing teams to create the Annual Marketing Plan and a 3–5 year portfolio roadmap.
- Support country leadership in demand forecasting and work with supply chain partners.
- Manage the regional product life cycle, including launches (phase-in) and phase-outs (PLCM).
- Analyze business performance and brand perception, implementing corrective actions to achieve strategic goals.
- Create Pan European, scalable customer engagement events such as facility tours/events/congresses, hands-on opportunities, and medical education programs
- Manage branding, messaging, positioning, and pricing of assigned brands based on market, customer, and competitive insights
Requirements
- Bachelor’s degree required
- 5+ years of work experience required
- 3 years experience in Product Management or Marketing
- Spine Experience ideally or else Orthopaedics / Neurosurgery experience
- Fluent in local language and English
Benefits
- Work Flexibility: Remote or Hybrid or Onsite
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand strategymarketing campaignsdemand forecastingproduct life cycle managementbusiness performance analysiscustomer engagementmarket analysispricing strategyscalable marketing assetsmedical education programs
Soft skills
relationship buildingcollaborationstrategic thinkingcommunicationleadershiporganizational skillsproblem-solvingadaptabilitystakeholder engagementcross-functional teamwork
Certifications
Bachelor's degree