
Growth Marketing Lead, Offline Media
Stitch Fix
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $86,300 - $144,000 per year
Job Level
Senior
Tech Stack
Tableau
About the role
- As a Growth Marketing Lead, you will help shape strategy and lead execution across a range of channels, with a focus on testing & scaling new opportunities.
- You will manage multiple distinct channels and analyze their performance to inform investment decisions.
- Channels managed by the team include: Linear TV, OTT/CTV, Streaming Audio, Podcast, Direct Mail, OOH, Content Partnerships, Newsletters, and Programmatic Video (OLV/CTV).
- You will set channel vision and partner closely with Brand/Integrated Marketing, Data Science, and Creative to develop audience and creative strategies, ensuring campaigns align with broader business objectives.
- You’ll be expected to push boundaries, propose and test new ideas, and establish best practices that fuel future success.
Requirements
- You have 4+ years of experience in integrated media planning or growth marketing, including hands-on or agency-led management of offline channels such as Linear TV, OTT/CTV, Podcast, Streaming audio, Radio, content partnerships, Direct mail, and OOH.
- You have a "test and learn" mindset, and understand the full user journey, including how to evaluate and scale new channels.
- You’re skilled at working with large data sets and mixing internal and external data to assess performance and inform optimizations.
- You are comfortable sourcing and analyzing data using tools such as Looker, Tableau, Google sheets etc.
- You’re a clear communicator, exceptionally organized, detail-oriented, and a team player.
- You’re highly proactive, self-motivated, and excited to grow within a fast-paced environment.
- You excel at managing initiatives across multiple stakeholders and can balance differing needs to drive shared outcomes.
- You’re a builder and optimizer, able to manage campaigns at scale and continuously improve efficiency.
- You may have media agency or agency management experience (a plus).
Benefits
- This role will receive a competitive salary and benefits.
- The position is eligible for medical, dental, vision, and other benefits.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
growth marketingintegrated media planningdata analysiscampaign managementperformance optimizationuser journey evaluationchannel scalingmedia agency management
Soft skills
clear communicationorganizational skillsdetail-orientedteam playerproactiveself-motivatedinitiative managementstakeholder management