Lifecycle Manager
Italic
Lifecycle Marketing Manager
StartupTAP
full-time
Posted on:
Origin: • 🇺🇸 United States • California
Visit company websiteSalary
💰 $100,000 - $130,000 per year
Job Level
Mid-LevelSenior
Tech Stack
Firebase
About the role
- Our client, a fast-growing technology company specializing in real time mobile analytics, is seeking a passionate Lifecycle Marketing Manager to drive user retention and engagement within their mobile app ecosystem.
- Design and execute data-driven retention strategies that align with business goals.
- Analyze user data to segment audiences and tailor retention efforts.
- Develop detailed user lifecycle maps to identify touchpoints for retention.
- Plan, execute, and optimize multi-channel retention campaigns using push, in-app messaging, email, and SMS.
- Utilize personalization techniques and conduct A/B tests to improve retention.
- Collaborate with content, product, acquisition, and support teams to align retention initiatives.
- Monitor retention metrics (DAU, MAU, churn, LTV), perform cohort analysis, and report insights and recommendations.
Requirements
- 3-5+ years of experience in lifecycle marketing, retention marketing, or a similar role within the mobile app industry.
- Retention Tactics Knowledge: Deep understanding of retention strategies, including push notifications, in-app messaging, email marketing, and SMS campaigns.
- A/B Testing Proficiency: Ability to design, execute, and interpret A/B tests to optimize retention initiatives.
- Excellent Communication: Strong written and verbal communication skills to articulate strategies and collaborate effectively with cross-functional teams.
- Project Management: Ability to manage multiple projects simultaneously, ensuring timely and successful execution of retention campaigns.
- UX/UI Understanding: Awareness of mobile UX/UI best practices to enhance user experience and retention.
- Creative Thinking: Ability to develop innovative retention initiatives that differentiate the app in a competitive market.
- Strong Analytical Skills: Proficiency in using analytics tools (e.g., Amplitude, Mixpanel, Google Analytics, Firebase) to derive insights and inform strategies.
- Marketing Automation Expertise: Experience with CRM and marketing automation platforms (e.g., Braze, OneSignal, Iterable, Clevertap).
