Marketing

• Develop and execute bold activation strategies that accelerate growth, win share of voice, and strengthen brand love among DIYers, pros, and retailers alike.
• Partner with top-tier creative and media talent (agencies and our award-winning in-house Studio) to produce content and campaigns that grab eyeballs and drive measurable results.
• Orchestrate the full digital marketing playbook — paid, owned, and earned — including SEO/SEM, influencer programs, video, social, retargeting, and next-gen performance tactics.
• Champion data-backed decision making, leveraging insights and trends to anticipate where the category is going — and making sure CRAFTSMAN® leads the charge.
• Fuel collaboration across the global enterprise, scaling great ideas, content, and campaigns across functions and regions to build a consistent yet locally relevant brand presence.
• Elevate product launches into must-see moments, partnering with global brand, product, and channel teams to ensure every new release lands with impact and drives conversion.
• Inspire and mentor a high-performing team, fostering creativity, accountability, and a “find-a-way” mentality that reflects the CRAFTSMAN® spirit.

Director – North America Marketing Activation

Marketing Manager

Marketing Representative

Marketing Representative

Senior Director of Global Marketing, Anesthesia

Marketing Manager – BD IV Workflow Management