Sprout Social, Inc.

Senior Field Marketing Manager – Verticals

Sprout Social, Inc.

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $126,100 - $190,740 per year

Job Level

Senior

About the role

  • Develop and own go-to-market plans for priority verticals, grounded in data, customer pain points, and competitive positioning.
  • Lead 1:1, 1:few, and scaled ABM programs aligned to priority accounts.
  • Build messaging frameworks and value propositions tailored to executive buyers and buying committees within each vertical and partner with product marketing to ensure vertical-specific content, case studies, and playbooks are readily available.
  • Collaborate with sales to identify target accounts and opportunities for personalized engagement.
  • Design integrated campaigns (events, digital, direct mail, executive programs) to influence pipeline and accelerate deal cycles.
  • Track, analyze, and optimize ABM campaign performance, sharing insights and recommendations with stakeholders.
  • Collaborate with field marketing to deliver high-touch experiences that connect to vertical priorities.
  • Define KPIs and measure program performance (pipeline influence, account engagement, deal acceleration, ROI).
  • Regularly report results and insights to marketing and sales leadership + marketing peers by monitoring performance via marketing dashboards and analysis tools.

Requirements

  • 8-10 years of B2B marketing experience, with at least 4 years in ABM or a vertical-focused role.
  • Proven track record of building and executing successful ABM programs that drive measurable pipeline.
  • Strong understanding of enterprise sales cycles, buying committees, and executive engagement.
  • Excellent communication and storytelling skills, with experience developing industry-specific messaging.
  • Strong cross-functional collaborator who can align stakeholders and drive execution.
  • Data-driven mindset with experience using ABM platforms (e.g., 6sense) and CRM/marketing automation tools (Salesforce, Marketo, etc.).
Benefits
  • Insurance and benefit options that are built for both individuals and families
  • Progressive policies to support work/life balance, like our flexible paid time off and parental leave program
  • High-quality and well-maintained equipment—your computer will never prevent you from doing your best
  • Wellness initiatives to ensure both health and mental well-being of our team
  • Ongoing education and development opportunities via our Grow@Sprout program and employee-led diversity, equity and inclusion initiatives.
  • Growing corporate social responsibility program that is driven by the involvement and passion of our team members
  • Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
ABM programsgo-to-market planscampaign performance analysisKPI definitionpipeline influenceaccount engagementdeal accelerationmessaging frameworksvalue propositionscustomer pain points
Soft skills
communication skillsstorytelling skillscross-functional collaborationstakeholder alignmentdata-driven mindset