Senior Manager, Global Downstream Marketing
Solventum
Marketing Manager, Lifecycle Programs
Sprout Social, Inc.
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $100,000 - $160,000 per year
Job Level
SeniorLead
About the role
- Develop the strategy for - and create and optimize the execution of - self-service/online-only customer lifecycle programs, identifying key milestones, messages and experiences that drive onboarding, product adoption and retention.
- Assist in building and operating Sprout’s customer communications strategy, programmatically launching relevant communications to target customers and continually iterating approaches to improve outcomes.
- Oversee project planning for lifecycle programs, setting clear timelines, deliverables, and resourcing to ensure smooth execution across teams.
- Lead with AI: Research, experiment, and implement new technology and approaches from the rapidly evolving AI toolset not only to accelerate the work of the Lifecycle team, but to transform the way the team works and what they deliver to the business
- Analyze program performance and customer engagement, sharing insights with stakeholders, and making data-driven adjustments to optimize performance.
- Build strong relationships and collaborate with key stakeholders, including teams in Product, Customer Experience, Customer Education, Marketing Operations, Brand Creative and Product Marketing.
- Leverage a variety of channels—including email, webinars, in-product messaging, Sprout’s community, and more—to reach customers and achieve program goals.
Requirements
- 8+ years of relevant marketing experience, with 6+ years in Lifecycle Marketing, Customer Marketing, or Marketing Program Management roles
- Experience in creating or supporting B2B customer lifecycle programs
- Proven track record of developing and executing cross-functional customer marketing programs or projects from ideation through reporting outcomes and future iteration planning
- Demonstrable expertise in standalone and evergreen email marketing campaigns
- Relevant experience creating at-scale engagement marketing for self-service/online only customers
- Comfortable working in fast-paced environments with competing priorities; ability to prioritize high-impact work and drive alignment across teams
- Familiarity with social media marketing, social media marketers and the social media marketing tech landscape
- Experience with data analysis, reporting, and marketing analytics
- User-level familiarity with marketing technologies like Salesforce, Marketo, Pendo, and Gainsight
Benefits
- Insurance and benefit options that are built for both individuals and families
- Progressive policies to support work/life balance, like our flexible paid time off and parental leave program
- High-quality and well-maintained equipment—your computer will never prevent you from doing your best
- Wellness initiatives to ensure both health and mental well-being of our team
- Ongoing education and development opportunities via our Grow@Sprout program and employee-led diversity, equity and inclusion initiatives.
- Growing corporate social responsibility program that is driven by the involvement and passion of our team members
- Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lifecycle marketingcustomer marketingmarketing program managementemail marketingengagement marketingdata analysismarketing analytics
Soft skills
project planningcollaborationrelationship buildingprioritizationalignment
