Marketing

• Plan, organize and execute marketing programs to drive engagement, generate new business leads and grow existing business within our target accounts, including both one to many and one to few ABX programs
• Leverage predictive analytics and intent data tools and other leading edge martech to drive highly targeted prospects from lead to close
• Work with content marketing and product marketing to align on core messaging and elevate the quality of execution along each step of the buyer journey
• Work with digital teams to conduct A/B testing of messaging to improve response and conversion rates
• Forge strong partnerships with sales organization to ensure seamless execution of campaigns at the segment level, adapting strategies to segment nuances
• Lead, educate and coach sales and marketing teams on marketing campaign efforts
• Manage the marketing programs budget and provide closed-loop communication about spending and planned allocations
• Evaluate, select and manage outside vendors (e.g., technology partners, data providers, agencies) that may contribute to named-account marketing
• Measurement, reporting and analytics: Report on program results including engagement, contacts, meetings and opportunities; ensure ROI is measured for all campaigns on an ongoing cadence

Senior Director, B2B Marketing Programs

Regional Manager, Retail Marketing

Children’s Marketing Intern

ComicArts Design Intern

Marketing Automation Lead