Senior Director, B2B Marketing Programs

Spring Health

full-time

Posted on: 12/4/2025

Location Type: Hybrid

Location: New York City • New York • 🇺🇸 United States

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💰 $199,090 - $248,860 per year

Senior

About the role

Plan, organize and execute marketing programs to drive engagement, generate new business leads and grow existing business within our target accounts, including both one to many and one to few ABX programs
Leverage predictive analytics and intent data tools and other leading edge martech to drive highly targeted prospects from lead to close
Work with content marketing and product marketing to align on core messaging and elevate the quality of execution along each step of the buyer journey
Work with digital teams to conduct A/B testing of messaging to improve response and conversion rates
Forge strong partnerships with sales organization to ensure seamless execution of campaigns at the segment level, adapting strategies to segment nuances
Lead, educate and coach sales and marketing teams on marketing campaign efforts
Manage the marketing programs budget and provide closed-loop communication about spending and planned allocations
Evaluate, select and manage outside vendors (e.g., technology partners, data providers, agencies) that may contribute to named-account marketing
Measurement, reporting and analytics: Report on program results including engagement, contacts, meetings and opportunities; ensure ROI is measured for all campaigns on an ongoing cadence

10-15+ years enterprise marketing experience in a role managing multi-channel marketing campaigns/programs with at least 5 years in ABX and people management
Ability to lead with a digital first mindset and leverage data-driven digital marketing technologies in demand creation and pipeline acceleration
Strong SEM, paid social and 3rd party paid media expertise
Creative thinker who is adept at working on multiple projects simultaneously in a fast-paced environment, and comfortable adding new ideas
Detail oriented with strong program management skills, balanced with the ability to think strategically
Expertise in ABX best practices and martech landscape
Metrics driven with demonstrated analytical skills
Strong written and oral communication skills.

Benefits

Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
Employer sponsored 401(k) match of up to 2% for retirement planning
A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
We offer competitive paid time off policies including vacation, sick leave and company holidays.
At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals.
Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
Up to $1,000 Professional Development Reimbursement a year.
$200 per year donation matching to support your favorite causes.

Tip: use these terms in your resume and cover letter to boost ATS matches.

ABXpredictive analyticsA/B testingSEMpaid socialpaid mediaprogram managementdata-driven marketinganalyticscampaign management

leadershipcreativitydetail orientedstrategic thinkingcommunicationproject managementadaptabilitycollaborationcoachingorganization