Content Marketing Manager

• Own and execute the D2C content strategy across formats (written, video, social, and newsletter) to attract and convert high-intent audiences.
• Oversee all on-site D2C content production, including blogs, landing pages, and resource guides to drive organic traffic and booked appointments.
• Write, assign, and edit up to 10 pieces of content per week, maintaining high standards of accuracy, empathy, and engagement. Collaborate with mental health professionals to ensure content is clinically sound and approachable.
• Lead D2C social strategy across Instagram, Facebook, TikTok, and YouTube—growing our presence, engagement, and community. Ideate, create, and post original social content (including short-form video, graphics, and captions) designed to educate, inspire, and convert.
• Develop and manage a cross-channel content calendar, working with in-house and freelance creators to test new formats and optimize based on engagement metrics and audience feedback.
• Collaborate with the Social Media Lead to identify and act on social trends and cultural moments that position the brand as a relatable, accessible voice in the mental health space.
• Pitch, script, and execute original video content, both short-form (for social) and long-form (for YouTube or the site).
• Drive SEO and GEO best practices for all D2C content to enhance discoverability, brand visibility, and qualified traffic from search and LLMs. Collaborate with growth and product teams to refine landing page performance and search intent targeting.
• Track and analyze content performance metrics (traffic, engagement, conversion rates, time on page, etc.) to optimize strategy, constantly testing new formats and approaches.

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