Director of Marketing
Spoonity Inc.
full-time
Posted on:
Location Type: Hybrid
Location: Ottawa • 🇨🇦 Canada
Visit company websiteSalary
💰 CA$150,000 per year
Job Level
Lead
Tech Stack
SQL
About the role
- Own the LATAM /US marketing strategy aligned with the global GTM plan.
- Partner with Sales, Partnerships and Customer Success to align objectives with revenue goals.
- Define quarterly OKRs tied to pipeline growth, lead quality, and brand visibility.
- Manage the regional marketing budget and track ROI across all programs.
- Plan and execute multi-channel lead generation campaigns across digital, events, and partnerships.
- Oversee website localization, SEO/SEM, paid media, email automation, and social media.
- Implement performance frameworks to track attribution, engagement, and conversions.
- Optimize MQL to SQL conversion rate through close collaboration with Sales.
- Design and execute ABM campaigns targeting key enterprise and franchise accounts.
- Shape the brand narrative and positioning across LATAM markets.
Requirements
- 3–5 years of B2B SaaS marketing experience, ideally in loyalty, retail tech, or fintech.
- Proven record generating pipeline in Spanish-speaking markets.
- Experience leading campaigns across multiple countries and languages.
- Deep understanding of digital channels (LinkedIn, Google Ads, HubSpot).
- Strong analytical and project management skills.
- Fluent in English and Spanish.
- Excellent communication and leadership ability.
Benefits
- Flexible work arrangements
- Professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingpipeline generationlead generationSEOSEMemail automationABM campaignsdigital marketingproject managementanalytics
Soft skills
communicationleadershipanalytical skillscollaborationstrategic thinkingbudget managementgoal settingbrand positioninglocalizationengagement tracking