Customer Success Manager

• Design, build, and manage workflows, sequences, lead scoring models, nurture flows, and contact lifecycle stages.
• Set up custom properties, automations, and campaign structures aligned with the GTM strategy.
• Provide frameworks for campaigns and sequences so our team can plug in copy.
• Run and monitor email campaigns, lead nurturing sequences, event/webinar promotions, and newsletters.
• Segment lists and build dynamic content personalization using HubSpot features.
• Manage deduplication, list cleanup, enrichment, and hygiene on an ongoing basis.
• Implement lead routing rules, pipeline automations, and contact/company management rules.
• Collaborate with the team managing outbound tools (Instantly, Clay) to align campaigns and tracking.
• Set up and maintain connections with 3rd-party tools (e.g., Calendly, Typeform, Zoom, etc.).
• Build dashboards to track campaign performance, attribution, conversion rates, and lead quality.
• Set up A/B testing workflows and analyze performance data to improve results.

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