Marketing Manager
Spin Master
full-time
Posted on:
Location Type: Hybrid
Location: Marlow • 🇬🇧 United Kingdom
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop and manage the marketing plan for all brand across Nordic markets, including brand and product marketing strategy, product positioning, packaging strategy, creative strategy briefs, market research and consumer insights, advertising, in-store POP, public relations, licensing relations, web/internet, and targeted consumer/trade outreach and promotions.
- Manage selected brands for leading GBU’s/Brands as per Brand Management expectations.
- Work with identified agencies to deliver local plan. Brief, and project manage all aspects of the marketing activations.
- Manage the financial aspects of a portfolio of the brand, including costing and pricing, marketing budgets, SKU rationalization and profitability analysis.
- Work closely with Distributor in the market to ensure sales are maximized and goals are achieved.
- Identify desirable new business opportunities and market expansion potential by conducting sales and marketing competitive analysis of current and potential business.
- Participate in sales presentations for large retailers and provide sales tools supporting successful sell in of one or more brands.
- Assist in management of Toy Fairs, planning and coordinating, prioritization of brands, attendance, meetings and product selections.
- Be a key contact for licensors and media owners in the market International Marketing meetings – lead and attend for the Nordics – EMC/ Business Reviews.
- A strong leader – Embrace and live by Spin Master’s core values and culture.
- Have an open mind, look for new ideas, have high energy levels, engage and support the teams around you and be positive….always.
- Develop your direct reports and be a mentor within the wider business.
- Work closely with direct reports to manage and prioritise workload.
- Develop team’s annual KPI’s and personal development/training plans.
- Nurture talent and develop career paths to move people through the organisation.
- Inspire, motivate and empower direct reports to live our core values.
Requirements
- 5-7 years of consumer product brand management experience in a new product-oriented industry, preferably working with toy, entertainment, fashion, or other pop culture products.
- Working knowledge of a variety of marketing tactics from social, digital, in-store and consumer promotions.
- Experience working with international brands and retail distribution channels coupled with a University or College degree in Commerce or related fields.
- Direct experience with the full product development cycle, with a track record of thriving in a growth-oriented and changing environment.
- Experience managing multiple projects at once in a fast paced, entrepreneurial environment.
- Management experience with the ability to inspire, motivate and manage direct reports - delegating and overseeing workloads and tasks.
- Exceptional written, verbal and presentation skills.
- Intermediate to advanced knowledge of MS Office and Photoshop, coupled with excellent organizational communication skills, and customer service skills.
- Ability to both adapt to and manage changing priorities independently in a fast paced environment.
- Excellent interpersonal skills and ability to work effectively with people at all levels within an international team environment.
- Fluent in English.
Benefits
- Growth and Career Opportunities
- Flexible Work Hours
- Innovation, Collaboration and Fun
- Comprehensive Benefits
- Other fun Perks!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand managementproduct marketing strategymarket researchconsumer insightsfinancial analysiscosting and pricingSKU rationalizationsales and marketing competitive analysisproject managementproduct development cycle
Soft skills
leadershipmentoringteam motivationcommunicationorganizational skillsadaptabilityinterpersonal skillsinspirationpositivitycollaboration
Certifications
University degree in Commercerelated fields degree