Senior Marketing Manager – Trade & Activation
Specsavers
full-time
Posted on:
Location Type: Hybrid
Location: Burnaby • 🇨🇦 Canada
Visit company websiteSalary
💰 CA$105,000 - CA$125,000 per year
Job Level
Senior
About the role
- Manage impactful Trade & Activation marketing initiatives that drive business growth.
- Lead & develop a high-performing team of marketers, fostering a culture of accountability, creativity, and continuous improvement.
- Partner with the Head of Marketing, Trade & Activation to manage Specsavers Canada Trading Calendars.
- Collaborate cross-functionally with Product, Finance, Operations, Agencies, and broader Marketing teams to ensure strategic alignment and maximize impact across all trade initiatives.
- Oversee the development and execution of Trade & Activation national and local campaigns, new store launches, and partner engagement activations.
- Demonstrate deep expertise in delivering results within a fast-paced retail environment.
- Analyze campaign performance to identify insights and optimize tactics that improve ROI, customer engagement, and conversion.
- Establish standardized workflows and repeatable planning frameworks for national & local campaigns, store launches, local marketing activities that enhance local community presence and drive short-term sales.
- Apply a strong understanding of both foundational marketing principles and modern marketing theory to Trade Marketing strategies at local and national levels.
- Act as a guardian of the Specsavers brand, ensuring clear, consistent, and customer-facing communications that reflect the brand’s tone of voice—warm, knowledgeable, and down-to-earth.
- Remove roadblocks and coach the team in their interactions with store partners, regional managers, and marketing stakeholders.
- Ensure marketing plans are insight-driven and responsive to feedback.
- Manage budgets, timelines, and agency/vendor relationships to deliver projects on time, within scope, and to a high standard.
- Monitor competitor activity and analyze campaign performance against business targets to uncover opportunities and trends that boost store traffic, bookings, and activations.
Requirements
- 8+ years of marketing experience in trade, retail, or shopper marketing within a retail or agency environment—ideally supporting a global or national brand
- Proven leadership experience in managing and developing high-performing teams
- Strong strategic thinking and project management skills, applied with initiative, proactivity, and accountability
- Experience supporting franchise or joint venture businesses from a head office perspective is highly regarded
- Excellent communication skills with the ability to write compelling briefs, influence stakeholders, and evaluate creative assets
- Agile multitasker with a collaborative mindset and strong organizational skills, thriving in a fast-paced retail environment
- Data-driven approach with a passion for innovation, execution, and continuous improvement.
Benefits
- 4 weeks of vacation and 1 paid volunteer day
- 1 extra paid day off and an eyecare voucher on your birthday
- RRSP matching
- Quarterly performance bonus
- Profit sharing program
- Healthcare spending account
- Health and dental benefits effective on your first day
- Team and company social events
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
trade marketingcampaign performance analysisbudget managementproject managementmarketing strategydata analysiscustomer engagementROI optimizationlocal marketing activitiesbrand management
Soft skills
leadershipstrategic thinkingcommunicationcollaborationorganizational skillsinitiativeproactivitycreativityaccountabilitymultitasking