SEO Marketing

• SEM Strategy Development: Oversee the day-to-day management of paid search campaigns across assigned clients, ensuring accuracy, timeliness, and performance delivery. Monitor pacing, budgets, and KPIs, implementing optimizations to drive efficiency and effectiveness.
• Vendor Management: Oversee the performance of the outsourced SEM vendor, ensuring they meet deliverables, deadlines, and quality standards. Facilitate clear communication and provide direction to maximize vendor efficiency.
• Testing & Innovation: Contribute to test-and-learn roadmaps, including ad copy tests, keyword expansions, and feature adoption. Stay current on search platform updates and provide recommendations on new tools, features, or betas that could improve client performance.
• Performance Monitoring and Reporting: Track, analyze, and report on key SEM metrics and performance against established goals. Utilize analytics tools to provide insights and recommendations for continuous improvement.
• Cross-Functional Collaboration and Coordination: Work closely with performance marketing, engineering, product, content creation, and web development teams to ensure cohesive execution of SEM strategies across all digital platforms.
• Industry Research and Trends: Keep abreast of the latest SEM trends, algorithm changes, and best practices to maintain a competitive edge.

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