Content Strategist, SP
Spark | Influencer Marketing
full-time
Posted on:
Location Type: Hybrid
Location: São Paulo • 🇧🇷 Brazil
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Understand the influencer market in all its complexity, including its multiple segments and scales — from micro-influencers to major celebrities — and understand the types of relationships they have developed with their respective communities and follower bases;
- Create and develop Strategic Content and Influencer Marketing plans based on clients', brands' or agencies' communication objectives;
- Assist internal teams or clients in identifying influencer marketing communication objectives based on market demands and specific business goals;
- Create and develop concepts or campaign ideas with influencers;
- Research references for new formats, languages, and trends in brand–influencer communications so that concepts and strategies remain current and impactful;
- Produce Tactical Content Plans for influencers for the Strategic Content Projects approved by clients;
- Support coordination of content execution by influencers;
- Analyze performance reports and propose adjustments to developed plans when necessary;
- Present and lead meetings to present Strategic or Tactical Plans.
Requirements
- Experience with content strategy and tactical content for brands;
- Degree in Advertising, Journalism, Communications and/or related fields;
- Experience with social listening and influencer tools such as Socialbakers, Stilingue, Tagger, Air Influencer, etc.;
- Previous experience working in influencer marketing;
- Intermediate English.
Benefits
- Health and dental insurance
- Meal allowance
- Internet allowance
- Mobile phone allowance
- Childcare allowance
- Transportation allowance
- Life insurance
- Wellhub
- Birthday day off
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content strategytactical contentinfluencer marketingsocial listening
Soft skills
communicationpresentationcoordinationanalytical skills
Certifications
degree in Advertisingdegree in Journalismdegree in Communications