Product Marketing

• Own marketing strategy and deliverables across multiple high-complexity projects within the Restorative & Prevention portfolio.
• Lead development of target product profiles (TPPs), value propositions, positioning, and business cases that are financially rigorous and evidence-based.
• Integrate clinical insights into marketing strategy, ensuring product concepts reflect patient outcomes, medical need, and clinical evidence.
• Lead market opportunity analyses, including competitive assessment, market potential, and unmet need identification.
• Prioritize geographic launch markets based on commercial potential, regulatory pathway, and operational readiness.
• Build out robust business cases, including revenue projections, NPV analyses, cost of goods considerations, and pricing strategies.
• Partner with Finance to model project scenarios and assess financial impact of strategic choices.
• Identify risks and opportunities that may impact financial, clinical, or operational outcomes.
• Serve as the primary marketing liaison on the new product core team.
• Align marketing inputs with cross-functional plans, timelines, and operational constraints.
• Collaborate with PMO to ensure stage-gate readiness.
• Partner with Global Downstream and Regional Marketing to provide launch readiness input, market prioritization guidance, and go-to-market strategy alignment.
• Work with R&D, Regulatory, and Medical Affairs to ensure clinical feasibility, safety, and evidence integration.
• Coordinate with Supply Chain and R&D to assess cost of goods assumptions, product availability, scale-up needs, and global launch readiness.
• Work closely with Downstream Marketing teams to ensure innovation readiness aligns with portfolio transitions, launch planning, and commercialization strategies. Facilitate knowledge transfer and support downstream execution for successful product launches.

Manager, Upstream Product Marketing

GTM Strategy Lead, Loans

Go-To-Market Engineer

Product Marketing Associate

Product Marketer – Mid-Senior

Senior Product Marketing Consultant