Performance Marketing

• Develop and implement demand generation strategies across multiple channels, including email, search, and social that drive lead generation and nurture prospects.
• Create and optimize campaigns that generate high-quality leads and move prospects through the sales funnel. Monitor lead flow, and ensure smooth handoff to the sales team.
• Develop strategies to improve conversion rates at each stage of the funnel, from awareness and consideration to lead capture and handoff to sales. Track and report on key performance metrics (e.g., MQLs, SQLs, pipeline growth).
• Execute Account-Based Marketing strategies and segmentation to engage key accounts, personalize outreach, and align with sales goals.
• Partner with the sales team to ensure alignment on lead generation goals, lead scoring criteria, and lead handoff processes. Collaborate on marketing-qualified lead feedback and campaign optimizations.
• Manage tools like HubSpot and ZoomInfo to build and nurture automated marketing campaigns, track lead engagement, and deliver actionable insights to the sales team.
• Monitor conversion rates across the funnel, from awareness to MQL/SQL, and implement strategies to improve performance.
• Track, analyze, and report on campaign performance, including ROI, cost per lead, and pipeline contribution; make data-driven recommendations for future campaigns.
• Create high-impact content (e.g., whitepapers, case studies, blogs, landing pages) to support pipeline growth, and manage CMS tools such as WordPress to optimize website content that aligns with campaign goals.
• Coordinate virtual and in-person events, including webinars, conferences, and trade shows, to generate demand and enhance brand visibility.

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