Marketing

• Support Snowflake’s demand generation and sales goals through regional field events
• Research, plan and maintain the Snowflake online calendar of events including Snowflake-driven physical and virtual event series, and regional hospitality field events
• End-to-end management of logistics and execution for all planned events; help shape event themes, work with outside vendors, oversee fulfillment/inventory levels, manage events’ sales staffing
• Collaborate with the Alliances organization on Snowflake’s strategic sponsorships and go-to-market execution plan at partner events
• Maintain direct alignment with sales leaders and sales teams in terms of all pre and post-event communication, marketing-driven campaigns, and event promotion strategy
• Evaluate all event campaigns’ impact and ROI to determine the success and forecast for potential future investment
• Manage and maintain regional field marketing budget
• Report on regional event campaign ROI and performance
• Plan and execute events within budget
• Set goals and define metrics for each event including targeted lead flow
• Schedule and execute on consistent sales outreach/bi-weekly meetings
• Manage internal field and events communication between sales and marketing
• Support strategic industry events through logistics planning
• Represent Snowflake to counterparts at partners, vendors, and outside vendors
• Maintain email/slack responsivity rate within a 24-hour time period

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