Email Marketing Manager

• Own email lifecycle from lead capture to closed-won and expansion
• Build segmented nurture streams for key personas and industries
• Plan, write, build, and launch emails, journeys, and triggered programs in our marketing automation platform
• Create event and webinar sequences, trial and onboarding flows, renewal and upsell paths
• Use firmographic, behavioral, and product signals to target the right message at the right time
• Maintain clean lists and preference centres to respect choices and improve engagement
• Lift email CTR and downstream conversion with structured A/B tests on copy, subject lines, CTAs, and layouts
• Partner with Web on landing pages to raise click-to-lead and lead-to-opportunity rates
• Monitor sender reputation, inbox placement, and performance by mailbox provider
• Manage authentication and compliance best practices: SPF, DKIM, DMARC, CAN-SPAM, GDPR
• Create, launch, and maintain a global subscription page
• Build clear dashboards for open rate, CTR, CTOR, conversion, pipeline influenced, and revenue sourced
• Analyze cohort performance and share insights with Marketing and Sales
• Work closely with Product Marketing for messaging and offers
• Align with SDR and Sales on handoffs, SLAs, and feedback loops

Email Marketing Specialist

Email Marketing Manager