Events

• Own the US event calendar across trade shows, field events, webinars, and partner programs
• Identify and evaluate which industry events, podcasts, webinars, and speaking opportunities align with our target audiences and business objectives
• Define goals, target audiences, key messages, and success metrics for every program
• Manage end-to-end planning: budgets, contracts, venues, shipping, travel, and vendors
• Collaborate with the Creative Team for booth design, signage, swag, and on-brand experiences that stand out
• Build pre-event and post-event campaigns with SDR and Sales to book meetings and generate qualified pipeline
• Run lead capture, routing, and timely follow-up with clear next steps
• Coordinate session abstracts, speakers, demos, and live product experiences
• Create agendas that educate prospects and highlight customer outcomes
• Evaluate and negotiate sponsorship packages, speaking slots, and co-marketing with partners
• Activate partners before, during, and after events for maximum reach
• Report on registrations, attendance, meetings set, opportunities created, and revenue influenced
• Run A/B tests on offers, messaging, and formats to improve ROI quarter over quarter
• Maintain accurate event data in CRM and marketing tools
• Build playbooks and checklists so great events can be repeated and scaled

Event Marketing Specialist

Director, Process Safety – SIF Prevention

Senior Events Manager

Part-Time Event Assistant

Senior Events Specialist