Performance Marketing

• Own the paid media strategy for the US across search, social, video, and display
• Define audience, offers, budget, and goals with clear forecasts for pipeline and revenue
• Build and manage campaigns in Google Ads, Microsoft Ads, LinkedIn, and Meta
• Drive performance with structured experiments on keywords, bids, audiences, creatives, and LPs
• Write concise ad copy and briefs for static, video, and motion assets
• Collaborate on landing pages to tighten message match and speed up load times
• Build dashboards for channel and campaign performance, from first touch to revenue
• Own tagging and data integrity: pixels, conversions, offline imports, and enhanced conversions

Paid Media Manager

Enterprise Demand Generation Manager

Demand Generation Manager

Business Performance Optimization Consultant, Revenue Integrity

Paid Social Creative Producer