Business Analyst

• Collaborate closely with client stakeholders to understand the advertising sales workflow, identify inefficiencies, and define automation opportunities using AI
• Translate business goals into clear, structured product requirements and success metrics
• Conduct workshops and interviews with sales, marketing, and data teams to capture pain points and prioritize features
• Define and validate user stories, acceptance criteria, and business rules
• Work with engineering and data science teams to clarify requirements, review deliverables, and ensure alignment with business goals
• Support decision-making by transforming data insights into actionable business recommendations

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