Marketing

• Own ABM strategy & execution: Build and execute 1:1 and 1:few campaigns for Scribe’s target strategic accounts, using channels like LinkedIn, direct mail, content hubs, in-app/product signals, and events.
• Create tailored experiences: Develop personalized content, messaging frameworks, microsites, and event activations that resonate with executive buyers and buying groups.
• Plan and execute ABM events: Partner with Sales to design field events, VIP dinners, and executive roundtables that drive engagement within target accounts. Manage pre- and post-event campaigns to maximize pipeline impact.
• Partner with Sales: Work hand-in-hand with AEs to co-create account plans, identify whitespace, and deliver personalized plays that open doors and accelerate deals.
• Measure what matters: Track account engagement, coverage, event ROI, and pipeline impact. Provide insights back to Sales and Marketing to refine strategy.
• Bring creativity to enterprise marketing: Pilot new ideas, test emerging ABM and event formats, and share learnings that raise the bar for how we engage top accounts.

ABM Marketing Manager

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