SBC Performance

User Acquisition Lead

SBC Performance

full-time

Posted on:

Location Type: Hybrid

Location: Warsaw • 🇵🇱 Poland

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Job Level

Senior

Tech Stack

Unity

About the role

  • Build a complete mobile user acquisition system from scratch (Google App, Apple Search Ads, Unity Ads, and other networks).
  • Set up and configure SDKs and MMPs (AppsFlyer, Adjust) for tracking and attribution.
  • Define events, goals, and conversion logic for accurate performance measurement.
  • Launch initial test campaigns and run cohort and funnel analytics to validate hypotheses.
  • Develop frameworks for campaign optimization and scaling.
  • Manage and mentor the UAM team (current specialists + hiring new team members).
  • Collaborate with analytics, product, and creative teams to align strategy and growth goals.

Requirements

  • 4+ years of experience in mobile performance marketing / user acquisition.
  • Proven track record with Google App Campaigns, ASA, and mobile ad networks (Unity, ironSource, Applovin, etc.).
  • Deep understanding of mobile attribution, event tracking, and MMP setup (AppsFlyer, Adjust).
  • Hands-on experience with cohort analysis, retention tracking, and LTV modeling.
  • Strong analytical and leadership skills; ability to manage teams and cross-functional projects.
  • English — Upper-Intermediate+ (for communication and reporting).
  • Experience in Big 6 agencies (GroupM, Omnicom, Publicis, Dentsu, Havas, IPG) will be a strong advantage.
Benefits
  • A unique opportunity to build and lead the mobile UA function from scratch.
  • Remote or hybrid work across our offices in Prague (Czechia) and Warsaw (Poland).
  • Competitive compensation and performance-based bonuses.
  • Flexible working hours (start between 9:00–11:00 CET).
  • Paid vacation and sick leaves.
  • Professional development, leadership training, and international exposure.
  • Transparent communication, autonomy, and a data-driven environment.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
mobile performance marketinguser acquisitionGoogle App CampaignsApple Search AdsUnity Adscohort analysisretention trackingLTV modelingevent trackingMMP setup
Soft skills
analytical skillsleadership skillsteam managementcross-functional project management