Product Marketing

• Lead Sauce's B2B Growth & Product Marketing strategy, reporting directly to the CEO.
• Own marketing performance and ROI across acquisition, lifecycle, and demand generation channels.
• Collaborate with Brand & Communications, Sales, RevOps, Product, and Customer Success to align messaging, positioning, and funnel optimization.
• Partner with Product and Brand on early B2C initiatives to connect restaurant and consumer growth loops.
• Translate business goals into actionable marketing strategies that directly drive ARR and customer adoption.
• Design and execute the growth engine — build scalable systems and personally run key plays when needed.
• Ship early wins that demonstrate pipeline acceleration and measurable ROI.
• Balance high-level strategy with hands-on execution and experimentation.
• Manage the marketing P&L with full accountability for CAC, LTV, payback, and pipeline-to-ARR conversion.
• Build visibility across the funnel, identify leaks, and fix them fast.
• Partner with Sales and RevOps to create a unified revenue engine that drives predictable growth.
• Stay fluent in the tools: HubSpot, GA4, ad platforms, SQL, and AI automation.
• Use data and experimentation to inform decisions and optimize campaign performance.
• Continuously test, learn, and refine to uncover new growth levers.
• Manage and mentor the Demand Generation Manager, with a plan to expand as growth accelerates.
• Hire and develop A-players who operate with ownership and excellence, while keeping the team lean.
• Foster a culture of strategic thinking, proactive problem-solving, creativity, communication, and continuous improvement.
• Partner with the Brand & Communications team to turn Sauce’s story into demand.
• Lead product marketing strategy — defining positioning, messaging, pricing, and competitive differentiation.
• Ensure Sauce’s narrative resonates deeply with restaurant owners and operators, making Sauce the obvious choice in restaurant technology.
• Audit Sauce’s full funnel and identify key growth levers across both B2B and consumer touchpoints (first 90 days).
• Deliver a 6–12 month growth blueprint detailing how marketing will drive significant ARR and user growth (first 90 days).
• Drive measurable, high-impact quick wins that demonstrate a bias toward action and the ability to execute against the plan immediately (first 90 days).
• Establish a high-performing B2B growth engine driving a significant share of new ARR (first year).

VP, Marketing – B2SMB Growth & Product Marketing

Founding GTM Associate

Director of Product – Go-To-Market

Product Marketing Manager

Manager, Global Product Marketing, Promo and Merchandise

Staff Product Marketing Manager