Senior Growth Marketing Manager
Samsara
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $99,662 - $167,500 per year
Job Level
Senior
About the role
- Develop and execute a data-driven customer acquisition and expansion strategy across Google Ads, Microsoft Ads (Bing), and other search platforms.
- Experiment with new channels to uncover new growth frontiers.
- Own end-to-end campaign strategy and execution—from ideation and audience targeting to ads trafficking, creative optimization and performance analysis.
- Use A/B testing and experimentation to continuously improve ad creative, audience targeting, and bidding strategies.
- Leverage performance data to inform keyword selection, ad copy, campaign structure, and bidding approaches that drive performance and efficiency.
- Analyze and present campaign results, implementing recommendations to optimize performance and identify new growth opportunities.
- Partner with the Sales, Marketing Ops, Demand Generation, Field Marketing, Customer Marketing, Brand Marketing, and the Regional Marketing Teams to create integrated campaigns to achieve our goals.
- Champion, role model, and embed Samsara’s cultural principles as we scale globally and across new offices.
Requirements
- 4+ years hands-on experience with Paid Search; SEO, Paid Social or Programmatic Display experience is a plus.
- Skilled in building campaigns and ads directly in platform-native tools (e.g.,Google Ads, Microsoft Ads, Google Search Ads 360).
- Skilled in trafficking ads, implementing tags in Google Tag Manager and website.
- Results-oriented and data-driven, leveraging both qualitative and quantitative insights to guide decisions and prioritize roadmaps.
- Proven ability to build performance marketing channels from the ground up, with a strong focus on high-impact, high-return initiatives.
- Strong interpersonal and communication skills, with the ability to collaborate effectively across technical and creative teams.
- High level of ownership and accountability, with experience managing multiple stakeholders and projects simultaneously.
- Bachelor's Degree.
Benefits
- Full time employees receive a competitive total compensation package along with employee-led remote and flexible working
- health benefits
- much, much more
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Paid SearchSEOPaid SocialProgrammatic DisplayA/B testingcampaign strategyaudience targetingad traffickingcreative optimizationperformance analysis
Soft skills
results-orienteddata-driveninterpersonal skillscommunication skillscollaborationownershipaccountabilityproject management
Certifications
Bachelor's Degree