Salsify

Customer Marketing Manager

Salsify

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $103,700 - $122,000 per year

Job Level

Mid-LevelSenior

About the role

  • Define customer marketing strategy and road map, owning the vision for how customer marketing drives business growth.
  • Develop, launch, and manage strategic customer marketing campaigns targeted at existing customers to drive adoption, retention, expansion, and advocacy.
  • Develop, launch, and manage strategic customer marketing webinars and events, including topic development, speaker coordination, promotion strategy, and post-event follow-up.
  • Design and implement customer onboarding, education, and engagement campaigns that accelerate time-to-value and drive product adoption.
  • Establish and curate a customer marketing campaign calendar, collaborating with cross-functional teams to align with broader business initiatives and customer journey touch points.
  • Establish performance measurement frameworks, reporting processes, and optimization strategies to demonstrate return on investment (ROI) and continuously improve campaign effectiveness.
  • Create compelling customer-focused content, including emails, newsletters, and program communications that resonate with a business-to-business (B2B) audience.
  • Partner with cross-functional teams, including customer success, product marketing, content marketing, sales, and other marketing teams, to ensure alignment between customer marketing efforts and broader business objectives.
  • Build and optimize customer advocacy and reference programs that showcase customer success and drive new business opportunities.

Requirements

  • Five or more years of experience working in customer marketing, campaign management, or a related role with demonstrated leadership.
  • Proven experience developing and executing successful B2B customer marketing campaigns that drive measurable results in adoption, retention, expansion, and advocacy.
  • Exceptional project management skills, with a proven ability to manage multiple campaigns simultaneously within a fast-paced environment, ensuring high-quality execution and on-time delivery through effective prioritization and organization.
  • Meticulous attention to detail with a quality-first mindset, ensuring accuracy and brand consistency across all customer marketing and campaign assets.
  • Experience with customer marketing automation platforms (e.g., Marketo) and customer relationship management (CRM) systems (e.g., Salesforce).
  • Excellent writing and communication skills to craft high-quality, engaging, and customer-focused content across various formats.
  • Strong analytical abilities to track, report, and analyze campaign performance to optimize strategies and demonstrate ROI.
  • Strong cross-functional collaboration skills, with experience working alongside department leadership.
  • Bachelor's degree in marketing, business, or equivalent work experience in a relevant field.
Benefits
  • Health & medical benefits
  • Flexible spending accounts
  • Flexible PTO
  • Equity in the form of stock options

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
customer marketingcampaign managementB2B marketingproject managementcontent creationperformance measurementdata analysiscustomer onboardingcustomer engagementadvocacy programs
Soft skills
leadershipattention to detailorganizationprioritizationcommunicationcollaborationcreativitystrategic thinkingproblem-solvingtime management
Certifications
Bachelor's degree in marketingBachelor's degree in business