Marketing

• Define customer marketing strategy and road map, owning the vision for how customer marketing drives business growth.
• Develop, launch, and manage strategic customer marketing campaigns targeted at existing customers to drive adoption, retention, expansion, and advocacy.
• Develop, launch, and manage strategic customer marketing webinars and events, including topic development, speaker coordination, promotion strategy, and post-event follow-up.
• Design and implement customer onboarding, education, and engagement campaigns that accelerate time-to-value and drive product adoption.
• Establish and curate a customer marketing campaign calendar, collaborating with cross-functional teams to align with broader business initiatives and customer journey touch points.
• Establish performance measurement frameworks, reporting processes, and optimization strategies to demonstrate return on investment (ROI) and continuously improve campaign effectiveness.
• Create compelling customer-focused content, including emails, newsletters, and program communications that resonate with a business-to-business (B2B) audience.
• Partner with cross-functional teams, including customer success, product marketing, content marketing, sales, and other marketing teams, to ensure alignment between customer marketing efforts and broader business objectives.
• Build and optimize customer advocacy and reference programs that showcase customer success and drive new business opportunities.

Customer Marketing Manager

Media Buyer

Senior Director, Strategic Marketing, Insights

Senior Director, Strategic Marketing, Insights

Manager, Portfolio Strategy – Global Strategic Marketing

Senior Director, Strategic Marketing, Insights