Manager, Digital Analytics
Sally Beauty
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
JuniorMid-Level
Tech Stack
BigQuerySQLTableau
About the role
- Supports eCommerce & Marketing department with data driven marketing strategies across various digital channels.
- Implements advanced analytical techniques to enhance omnichannel marketing efforts including eCommerce and stores backed by statistics.
- Conducts comprehensive analysis of intricate datasets to uncover valuable insights on customer behavior, campaign effectiveness and market trends, utilizing both descriptive and prescriptive methodologies.
- Uses complex statistical and hypothesis testing and other analytical methods to identify correlation, causation and patterns within data.
- Partners with marketing teams, eCommerce, product management and IT to measure and optimize campaign performance, attribution, modeling and channel ROI using advanced analytics and statistical modeling: to align data-driven insights with business objectives.
- Creates comprehensive coding documents outlining data layer specifications and triggers for event tracking for tools such as GA and QM.
- Conducts data testing and validation to ensure accurate data collection and reporting.
- Implements and maintains processes for extracting data from various marketing tools and CRM systems through API integration into SQL or BQ.
- Presents data-driven insights and recommendations to senior executives.
- Heavily involved in quarterly analytics roadmap planning and data request intake process for the organization.
- Works closely with data engineers and IT professionals to guarantee integrity, quality and accessibility of data.
- Works closely with the Creative team to submit asset requests and ensure timely delivery and distribution to agency partners.
- Acts as a point of contact with agency partners to manage vendor support.
- Builds a team of data engineers and analysts by providing training and supporting best practices for the marketing team.
Requirements
- Master’s degree in communications, marketing, business or a closely related degree field and two years of progressive, post-baccalaureate experience in digital marketing manager, data scientist manager, digital analytics manager or a closely related occupation.
- Will also accept a bachelor’s degree in communications, marketing, business or a closely related degree field and five years of progressive, post-baccalaureate experience in digital marketing manager, data scientist manager, digital analytics manager or a closely related occupation.
- Experience must include: 1 yr exp in programming languages with: R, or SQL; data visualization tools including Looker Studio, Tableau, and Power BI; Google Tag Manager; BigQuery; Quantum Metrics.
Benefits
- Health insurance
- Flexible work arrangements
- Professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data analysisstatistical modelinghypothesis testingdata validationAPI integrationdata extractiondata visualizationevent trackingomnichannel marketingdata-driven marketing strategies
Soft skills
communicationcollaborationleadershiptrainingproblem-solvinganalytical thinkingpresentation skillsproject managementteam buildingvendor management