Performance Marketing

• Thinking “global first,” lead localization efforts to ensure our programs are relevant across global operating units
• Create and maintain invoice program landing pages, establish program tagging and nomenclature standards, and optimize system operations
• Develop and manage comprehensive demand generation program calendars
• Maintain centralized content libraries, strategic assets, and invoice program plans with robust organization
• Support offer repository maintenance and ensure data hygiene across landing pages and campaigns
• Develop and optimize email programs that drive consistent pipeline generation
• Collaborate closely with digital marketing teams to traffic and optimize paid media programming and performance
• Create and maintain automated dashboards and reports for program performance, ROI analysis, and channel optimization
• Continuously improve marketing workflows, setup processes, and data hygiene practices

Enterprise Demand Generation Manager

Paid Media Manager

Senior Enterprise Demand Generation Analyst

Demand Generation Manager

Business Performance Optimization Consultant, Revenue Integrity