Sales

• Evaluate each release or initiative for people, process, and technology impacts using process flows, requirements, demos, and user feedback
• Develop a clear understanding of what is changing, who is impacted, and how
• Conduct stakeholder impact analyses across Sales, Professional Services, and Customer Success teams
• Define guiding principles, communication timelines, and enablement tactics aligned with business goals and program objectives
• Establish key messages explaining what is changing, why, and when, from the end-user perspective
• Develop comprehensive change management strategies and plans for Salesforce Federal initiatives
• Maintain active collaboration with stakeholder groups, business champions, and program leaders
• Build and maintain a stakeholder assessment and impact matrix to tailor engagement levels and ensure alignment
• Cultivate trusted relationships across all levels of the organization to drive advocacy and ownership
• Create and deploy end-user communications, training, and enablement materials for new tools, processes, and releases
• Partner with Product, Engineering, and Release teams to co-develop content, ensuring alignment through HyperCare and ongoing support
• Provide accessible user support during HyperCare, deliver job aids, in-app guidance, live and self-paced training (e.g. demo videos, courses) and ensure readiness for long-term adoption
• Support incremental feature releases and provide regular enablement offerings as needed
• Establish sustainment mechanisms to ensure long-term readiness, adoption, and continuous improvement

Change Management Lead, Salesforce

Sales/Design Representative

Sales Compensation Manager

Commercial Lines Account Executive

Global Account Manager – Enterprise Solutions

Sales Estimator