Product Marketing

• Design and Develop Engaging Learning Content: Create high-quality, interactive, and instructionally sound eLearning courses, modules, and micro-learnings using authoring tools.
• Develop a variety of learning materials, including facilitator guides, participant workbooks, job aids, quick reference guides, videos, and interactive simulations.
• Write clear, concise, and engaging scripts, narration, and on-screen text for learning content.
• Incorporate multimedia elements (graphics, audio, video, animations) to enhance the learning experience.
• Instructional Design and Curriculum Development: Apply adult learning principles and established instructional design methodologies (e.g., ADDIE) to create effective learning solutions.
• Conduct needs analyses and collaborate with stakeholders and SMEs to identify learning objectives, define scope, and gather content requirements for training programs.
• Develop comprehensive curriculum plans, learning paths, and assessment strategies.
• Organize and structure content in a logical and intuitive manner that facilitates learning and retention.
• Content Management and Maintenance: Manage and maintain a library of learning content within our Learning Management System (LMS) and other content repositories.
• Regularly review and update existing training materials to ensure accuracy, relevance, and effectiveness.
• Implement version control and quality assurance processes for all learning deliverables.
• Collaboration and Communication: Partner effectively with sales leadership, product marketing, subject matter experts, and other stakeholders to ensure content accuracy and alignment with business objectives.
• Clearly communicate project status, challenges, and resolutions to management chain and other stakeholders.
• Solicit and incorporate feedback from learners and stakeholders to continuously improve learning programs.
• Evaluation and Reporting: Develop and implement methods for evaluating the effectiveness of training programs and learning solutions (e.g., Kirkpatrick's levels of evaluation).
• Analyze learning data and report on key metrics to demonstrate the impact of training initiatives.
• Make data-driven recommendations for program improvements.
• Stay Current with Industry Trends: Continuously research and stay up-to-date with the latest trends, best practices, and technologies in instructional design, eLearning development, and sales enablement.

GTM Enablement Instructional Designer

Senior Technical Product Marketing Manager