SAI360

Product Marketing Manager

SAI360

full-time

Posted on:

Location Type: Remote

Location: Remote • Arizona, California, Colorado, Connecticut, Florida, Idaho, Illinois, Kansas, Kentucky, Massachusetts, Minnesota, Missouri, Montana, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, Wisconsin • 🇺🇸 United States

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Salary

💰 $90,000 - $100,000 per year

Job Level

Mid-LevelSenior

About the role

  • Customer and market understanding: Develop and continually refine understanding of buyers’ challenges and needs, buying stages and product use.
  • Competitive intelligence: Use understanding of competitors to develop effective, concise product positioning and messaging.
  • Product differentiation: Combine insights into industry trends, and from competitive analysis and win/loss analysis to identify key differentiation messages for our solution offering and capabilities.
  • Sales enablement: Increase win rates by developing effective enablement tools across all channels, product and vendor comparisons, playbook content, product catalogs, success stories, and solution sheets.
  • Sales training: Increase win rates by providing training and scripting to connect buyer needs to relevant modules and capabilities.
  • Demand gen support: Provide the marketing communications team with relevant inputs to support lead gen and conversion, including campaign content, buyer guides, product videos, webinars, proprietary and third-party event support, blog posts, newsletters, and social content.
  • Product launches: Working in partnership with Product Management, managing new platform releases across all functions - including marketing, sales, and operations - ensuring a clear launch plan and success against plan.

Requirements

  • Three years B2B product marketing experience, preferably with previous experience in GRC Software space.
  • Ability to deliver creative, concise messages and stories that improve buyer interactions - visually, verbally, or in writing across all targeted channels.
  • Experience collaborating with Sales, Marketing and Product Management teams to connect buyer needs and the appropriate solutions.
  • Working knowledge or familiarity with Pragmatic Marketing or a similar Product Marketing framework would be nice to have.
  • Strong analytical and problem-solving abilities.
  • Excellent verbal and written communication skills in English.
  • Highly detail-oriented and organized, capable of managing multiple tasks effectively.
  • A collaborative team player with a proactive approach and strong sense of ownership.
  • Eagerness to learn and adapt quickly in a dynamic environment.
Benefits
  • PTO leave
  • Quarterly wellness days
  • Employee Assistance Program (EAP)
  • Healthcare benefits
  • Bonus incentives
  • 401(k) match
  • Pet insurance
  • FSA account

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B product marketingGRC Softwareproduct positioningcompetitive analysissales enablement toolssales trainingdemand generationcampaign contentproduct launchesPragmatic Marketing
Soft skills
analytical abilitiesproblem-solvingverbal communicationwritten communicationdetail-orientedorganizedcollaborativeproactiveownershipadaptability