Senior Manager, Product Marketing
Ryan
full-time
Posted on:
Location Type: Remote
Location: Remote • Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $137,000 - $195,000 per year
Job Level
Senior
About the role
- Responsible for driving go-to-market success, domain strategy, and customer-centric storytelling across our product portfolio
- Lead launch orchestration, build deep subject matter expertise within the product domains, and translate complex product capabilities into clear, differentiated narratives
- Design and execute adoption, expansion, and PLG strategies
- Own pricing and packaging initiatives, and monitor performance to drive the next-best action
- Collaborate closely with Product, Sales, CS, and Marketing to grow new logos, accelerate expansion, and strengthen tax.com’s position in the market
- Define narrative, ICPs, and segments for each owned domain
- Drive sales enablement & customer evidence
- Maintain toolkits that enable sales with positioning, messaging, decks, one-pagers, battlecards, etc.
- Lead GTM & launch orchestration
- Build dashboards, run experiments, and report results
Requirements
- Bachelor's degree in marketing, business, or related field
- Strong ability to translate complex product capabilities into compelling, customer-centric messaging
- 5+ years of product marketing, lifecycle marketing or customer marketing experience in B2B SaaS
- Experience managing cross-functional collaboration, stakeholder alignment and partnering with Customer Success, Product and Sales
- Initiative & Bias for Action: Eagerness to roll up your sleeves to get things done (even the unglamorous things)
- Analytics: Use data to drive strategy, execution, and optimization
- Customer Research: Experience in partnering with Sales, CS, and CX teams to deliver insights that can be distilled into action
- Experience building from ground up and taking products from 0 to 1
- Experience drafting GTM plans and campaign briefs
- Computer Skills: To perform this job successfully, an individual must have intermediate skills in Microsoft® Word, Excel, PowerPoint, Outlook, and Internet navigation and research. Proficiency with data analytics and insight tools is a plus.
Benefits
- 14-Weeks of 100% Paid Leave for New Parents (Adoption Included)
- Monthly Gym Membership Reimbursement OR Gym Equipment Reimbursement
- Benefits Eligibility Effective Day One
- 401K with Employer Match
- Tuition Reimbursement After One Year of Service
- Fertility Assistance Program
- Four-Week Company-Paid Sabbatical Eligibility After Five Years of Service
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketinglifecycle marketingcustomer marketingdata analyticsGTM planscampaign briefspricing strategiespackaging initiativesadoption strategiesPLG strategies
Soft skills
customer-centric messagingcross-functional collaborationstakeholder alignmentinitiativebias for actiondata-driven strategycustomer researchstorytellingcommunicationleadership
Certifications
Bachelor's degree in marketingBachelor's degree in business