Director, Product and Content Marketing
RunPod
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $160,000 - $220,000 per year
Job Level
Lead
Tech Stack
CloudDistributed Systems
About the role
- Own and evolve Runpod's core positioning, messaging hierarchy, and value propositions across all customer touchpoints.
- Develop messaging that differentiates Runpod in the market and clearly articulates our technical and experience advantages.
- Create and maintain a messaging framework that balances technical depth with accessibility for business decision-makers.
- Partner with brand and demand gen teams to ensure messaging consistency across all channels (web, docs, sales, community).
- Own the creation of long-form, technical content that educates prospects and accelerates buying decisions—including comparison guides, technical explainers, ROI frameworks, use case deep-dives, architecture guides, and competitive analyses.
- Develop and execute an SEO/GEO-driven content strategy that captures high-intent search traffic, ranks for critical buying keywords, and drives qualified inbound pipeline.
- Analyze content performance (engagement, conversion, pipeline influence, organic traffic, keyword rankings) and iterate on formats, topics, and distribution strategies.
- Build a repeatable, AI-assisted content creation process that can scale as the team grows, including templates, briefs, and quality standards.
- Lead GTM strategy for all major product launches, pricing changes, and market expansions, from concept through launch and post-launch optimization.
- Drive cross-functional alignment across product, marketing, and sales to ensure coordinated, high-impact launches.
- Own competitive intelligence: track the neocloud market landscape, synthesize insights, and translate them into actionable GTM strategies and content.
- Develop customer evidence programs (case studies, testimonials, reference customers) that build credibility and de-risk buyer decisions.
- Conduct customer research (interviews, surveys, win/loss analysis) to understand buyer motivations, decision criteria, pain points, and objections.
- Synthesize product usage data, customer feedback, and market signals to inform messaging, positioning, content strategy, and product prioritization.
- Serve as the voice of the customer in internal strategy discussions, ensuring GTM and content decisions are grounded in real customer needs and market dynamics.
- Establish the product marketing and content function at Runpod: build processes, templates, and systems that scale as the company and team grow.
Requirements
- 7+ years of product marketing experience in technical B2B or developer-focused companies, with at least 3 years in a senior or leadership role.
- Proven ability to create high-quality, long-form technical content that educates technical and business audiences, drives conversion, and influences pipeline.
- Deep technical fluency: you can understand complex technical concepts (GPU infrastructure, AI/ML workflows, cloud economics, distributed systems, serverless architecture) and translate them into clear, accessible narratives.
- Strong writing skills and storytelling ability: you're a confident writer who can produce polished, compelling content without heavy editing. You understand how to make technical topics engaging and relatable.
- SEO and inbound marketing expertise: you understand keyword research, on-page optimization, content structure for search, and how to create content that ranks and converts.
- Proven experience leveraging AI tools to scale content production, research, analysis, and workflows while maintaining quality and authentic voice.
- Ability to operate in a lean model: you're resourceful, efficient, and comfortable wearing multiple hats to get things done without a large team.
- Deep expertise in product-led growth and sales-assist motions, ideally with experience scaling a company from PLG into larger deals.
- Proven track record of driving revenue impact through positioning, messaging, content, launches, and sales enablement in competitive, fast-moving markets.
- Data-driven decision-making: you use metrics (engagement, conversion, pipeline influence, organic traffic, win rate, CAC:LTV) to inform strategy and measure content and GTM effectiveness.
- Exceptional strategic thinking and execution: you can diagnose GTM gaps, develop clear strategies, and ship high-quality work quickly.
- Cross-functional leadership: you've successfully influenced product, sales, and marketing teams without direct authority.
- Bias toward action and speed: you thrive in ambiguous, fast-paced environments and prefer shipping over endless iteration.
- Successful completion of a background check.
Benefits
- Stock options
- The flexibility of remote work with an inclusive, collaborative team.
- An opportunity to grow with a company that values innovation and user-centric design.
- Generous vacation policy to ensure work-life harmony and well-being.
- Contribute to a company with a global impact based in the US, Canada, and Europe.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingtechnical content creationSEOinbound marketingAI toolsdata-driven decision-makingproduct-led growthsales enablementGTM strategycompetitive analysis
Soft skills
strong writing skillsstorytelling abilitystrategic thinkingcross-functional leadershipresourcefulnessbias toward actionexecutioncustomer researchcommunicationcollaboration