Ruby Labs

Head of User Acquisition

Ruby Labs

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇨🇿 Czech

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Job Level

Lead

Tech Stack

SQLTableau

About the role

  • Build and lead the centralized User Acquisition Department servicing multiple subscription products.
  • Define and own the overall UA strategy across all platforms (Meta, TikTok, Google, Snapchat, Pinterest, etc.).
  • Develop scalable processes, standard operating procedures (SOPs), testing frameworks, and reporting systems.
  • Design UA OKRs/KPIs for both department-wide success and individual team members.
  • Manage and mentor a team of cross-platform UA Managers embedded in different product teams.
  • Lead hiring, onboarding, training, and performance management processes across the UA function.
  • Create a high-talent-density culture that fosters performance, collaboration, and growth.
  • Oversee large-scale budget management across all platforms and products, ensuring efficient CAC and positive ROAS.
  • Develop and implement strategic growth plans based on LTV: CAC ratios, retention, onboarding conversion, and ARPU.
  • Partner with data science to create and refine advanced analytics and attribution models.
  • Own the testing roadmap: A/B tests, geo-expansion, channel scaling, creative iteration.
  • Collaborate with Managing Directors of each product to align UA strategies with business goals.
  • Work closely with creative leads to guide ad production using data-driven creative briefs.
  • Own vendor relationships with major advertising platforms/agencies and tools.

Requirements

  • 7+ years in performance marketing, with 3+ years in a senior leadership role overseeing UA at scale.
  • Strong background in subscription-based D2C products, ideally across multiple verticals.
  • Proven track record managing multi-million dollar monthly paid budgets.
  • Highly organized, data and results-driven leader with experience directly managing and developing a team of at least 5–7 UA professionals.
  • Deep platform knowledge: Meta, TikTok, Google, Pinterest, Snapchat, and other paid social/search/display.
  • Experience building and scaling teams, setting KPIs, and leading under a centralized structure.
  • Strong quantitative and analytical skills, with fluency in tools like Tableau, Google Analytics, and Excel/SQL.
Benefits
  • Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
  • Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
  • Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
  • Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
  • Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
performance marketinguser acquisitiondata analysisA/B testingbudget managementKPI developmentanalytics modelingsubscription-based productsteam managementgrowth strategy
Soft skills
leadershipmentoringcollaborationorganizational skillsdata-driven decision makingresults-orientedcommunicationteam developmentstrategic thinkingculture building